Ekalavya Bhattacharya, Chief Technique Officer, ALTBalaji, has reportedly ended his stint with the corporate.
“17th was my final day. Personally, it was a tricky resolution as a result of we had a number of thrilling exhibits lined up, particularly within the political and crime genres,” Ekalavya tells Social Samosa.
Bhattacharya joined ALTBalaji submit his stint with MTv India as their Digital Head, the place he had been credited with some path-breaking digital properties.
IIM-Calcutta alumnus, Bhattacharya has labored with reputed firms akin to Viacom 18, Zapak.com, Contests2Win.com, WAT Seek the advice of and PaGaLGuY.com.
Bhattacharya is all set to strive on his entrepreneurial hat and shall be dabbing in new segments.
With 12 plus years within the digital ecosystem, Ekalavya has had an thrilling run transversing throughout an edu-tech startup, a brilliant profitable Social Media company, 2 broadly widespread shopper dealing with Gaming platforms after which management roles throughout 2 of India’s largest Media & Leisure organisations.
“The plan is to arrange a Content material Improvement and Consulting company. Artistic right-brained options combined with logic and knowledge fueled left-brain options,” Ekalavya shares.
He additional explains that his new enterprise goals at serving to a couple of manufacturers on their whole OTT technique. What content material ought to they be making / sponsoring, tips on how to attain out to potential prospects, what are the KPI’s one ought to actually be taking a look at and tips on how to evolve from simply being pleased with some views and feedback on a YouTube video.
“On the content material scheme of issues, at present creating some actually attention-grabbing content material. Content material primarily for the male viewers has taken a again seat for some time in the case of TV. We want extra of struggle, politics, crime, animation (not cartoons!) content material and so on. Relatable content material is what one is gunning for! You’ll hear some bulletins quickly” he provides
However there’s extra.
Ekalavya shares that he had this concept which lies within the fashion-tech area for some time.
“The e-commerce trade has at all times attracted me, particularly the online-behaviour side of customers. With Walmart’s buy of Flipkart and Amazon persevering with to develop and thrive in our nation – the timing and setting is most conducive. At the moment, establishing a workforce of some implausible designers and techies. The plan is being detailed out and I’m hoping to have the ability to entice some traders quickly,” he says.
“Am I nervous? After all! For those who’re not nervous, you’re not likely excited,” he indicators off.