Reese Witherspoon’s media empire, Hiya Sunshine, has teamed up with Audible to work on an audiobook undertaking. The collaboration will initially see the launch of a showcase of Audible audiobooks as chosen by Reese’s Book Club, which give attention to robust however complicated feminine characters. Nevertheless, the 2 firms mentioned that additional down the road Hiya Sunshine Witherspoon and Amazon-owned Audible will work collectively on unique audio productions, particulars of which will probably be introduced later within the yr.
You could have already got heard of the Hiya Sunshine model in passing.
Witherspoon’s firm is producing a spread of content material together with characteristic movies, TV exhibits, social collection, and extra, together with the upcoming Hulu original series starring Witherspoon and Kerry Washington, “Little Fires Everywhere,” primarily based on Celeste Ng’s 2017 bestseller. It’s additionally producing quite a few collection for Apple’s forthcoming streaming service, together with a comedy series with Kristen Wiig, a true crime thriller with Octavia Spencer, and a two-season drama series with Witherspoon and Jennifer Aniston. Amazon, in the meantime, has but to faucet into the Hiya Sunshine model till now, by means of its Audible subsidiary.
“After I began Reese’s E book Membership, I wished to focus on the voices of feminine storytellers and I’m so excited to work with Audible to actually ship on our mission!” learn a press release by Witherspoon in regards to the new undertaking. “It may be exhausting to search out time to learn a extremely really helpful e-book, and love that with this partnership we’re offering a strategy to expertise these lovely tales in audio kind.”
The deal is sensible by way of rising Hiya Sunshine and anointing books as “must-reads” which can be later was video initiatives, as is commonly the case at the moment.
For instance, the Apple/Kristen Wiig drama is predicated on Curtis Sittenfeld’s quick story assortment, “You Suppose It, I’ll Say It;” a movie for Fox 2000 by Hiya Sunshine is predicated on Catherine Steadman’s novel “One thing within the Water;” and Hiya Sunshine’s psychological thriller for TriStar Footage “A White Lie” is predicated on Karin Tanabe’s novle “The Gilded Years.”
And for Amazon, a collaboration between its audiobook enterprise, Audible, and Hiya Sunshine, might give it leverage within the negotiations for upcoming Hiya Sunshine video initiatives.
The brand new audiobook assortment will kick off in June, the businesses mentioned.