Monday , 19 November 2018

Client Case Study: Influencer Marketing for Himalaya

Himalaya is India’s main wellness firm, with a historical past spanning greater than eight a long time in natural analysis. The corporate has efficiently positioned itself as a model that harnesses the science of Ayurveda and trendy analysis to create merchandise which are mild, secure and reliable.

Himalaya approached us to launch two separate campaigns for his or her facial wipes and their Contemporary Begin face washes. These rejuvenating facial wipes from Himalaya are mild on the pores and skin however sturdy sufficient to clear away grime, grime, make-up and air pollution, letting your pores and skin breathe and really feel refreshed.

They have been seeking to interact with social media influencers to create consciousness about each units of merchandise.

Himalaya Facial Wipes Marketing campaign

We at influencer.in reached out to a number of the most popular fashion, beauty and lifestyle influencers in addition to journey, parenting and YouTube influencers to showcase Himalaya’s refreshing facial wipes that are available two variants – Moisturising Aloe Vera and Purifying Neem.

The 152 shortlisted influencers used these facial wipes and with their experiences created participating content material for his or her audiences through the medium of blogs and social media channels, with the hashtag WipesOnTheGo. Esha Hindocha, Avani Hirannandani, Nidhi Agarwal and plenty of extra have been a number of the well-known influencers who have been part of this marketing campaign.

Collectively, the influencers explored numerous types of content material like static posts and tales, grid posts on Instagram, video and weblog posts.

Himalaya Wipes grid post

Working in tandem with our influencers, we have been in a position to generate over 300 Instagram posts, greater than 50 Fb and Twitter posts on every platform.

Esha Hindocha’s Instagram submit acquired 421 likes, whereas her weblog had 497 web page views. On Twitter, our influencer Divsi Gupta a.ok.a Quirky Wanderer’s tweet obtained 74 likes, 10 feedback and 62 re-tweets.

Esha Hindocha Himalaya case study

Himalaya Wipes case study Twitter

Total, the #WipesOnTheGo marketing campaign was a profitable one. It created a number of buzz within the magnificence and wellness group, significantly for his or her versatility and the way simple they’re to make use of. The marketing campaign ended up reaching a lot of individuals and reaching Himalaya’s objective of making consciousness for his or her facial wipes. Listed below are the numbers to show it.

  • Whole impressions – 10 lakh
  • Whole Engagement & Clicks – 1.7 lakhs
  • Whole distinctive influencers – 152

Himalaya Contemporary Begin Marketing campaign

Following the success of the primary marketing campaign, Himalaya approached us as soon as once more to work on creating consciousness for his or her newest line of face washes with the hashtag StayOilClearStayFresh. We acquired in contact with the top beauty influencers on Instagram and others from fields of life-style, vogue, journey and Youtube influencers as properly.

Upon finalisation, these influencers obtained the Contemporary Begin face washes and recorded their expertise on-line in codecs just like the primary marketing campaign, particularly weblog posts, movies, grid posts, tales, and many others.

The Himalaya Contemporary Begin face washes are available 4 variants – Strawberry, Blueberry, Lemon and Peach. Whereas every variant comes with its personal set of advantages, they’re most advantageous for individuals affected by oily pores and skin and acne-related issues. Nevertheless, regular, dry and mixture pores and skin varieties may also use these mild face washes which are free from harsh chemical substances. Most of our influencers featured all 4 variants collectively of their posts and spoke about how good their pores and skin felt after only a single use of the product.

 

 

Every submit by the influencers acquired a minimal of thousand likes on Instagram. Pooja Mudhra’s submit had the best engagement with 13,712 likes.

One other influencer, Jhanvi Bhatt took the #StayOilClearStayFresh ahead with an Instagram stop-motion video, which obtained 1,135 views. Ashima Makhija’s video submit noticed a whopping 22, 537 views!

Influencer marketing is one of the latest trends in digital marketing and may help manufacturers creating consciousness, boosting gross sales and model picture. A number of manufacturers have leveraged the power of influencer marketing which has resulted in various profitable influencer marketing campaigns. Head over to Influencer.in to seek out the correct influencers to interact together with your audiences and promote your model. You may as well learn our weblog on why Instagram is the most important channel for Influencer marketing.

 

 


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