Huge Bazaar is certainly one of India’s largest grocery store chains with over 250 shops throughout the nation and RVCJ Media is a social media hub of trending content material for the youth. Huge Bazaar and RVCJ Media collaborated for a meme based mostly marketing campaign to advertise the previous’s Public Vacation Sale.
Huge Bazaar’s Public Vacation Sale from 28th April to Could 2018 was launched to advertise on-line procuring amongst customers at their newly launched eCommerce portal, bigbazaar.com. The model partnered with RVCJ Media as their digital companions to advertise the Public Vacation Sale via a meme based mostly marketing campaign on social media amongst a younger and various group of individuals by speaking the message via relatable content material in regional languages on Fb, Twitter, and Instagram.
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The target of the marketing campaign was to drive on-line gross sales on the newly launched bigbazaar.com and on the identical time enhance footfalls at their offline shops by producing model consciousness on social media via content material that highlighted the sale. The model additionally meant to drive purchases of merchandise akin to kitchen home equipment, suitcases, cookware, trimmers, bedsheets, TV units, cell phones and different digital items.
Using humour and entertaining content material to spice up gross sales of particular merchandise highlighted by the model by producing consciousness and visibility for the marketing campaign on social media.
Utilizing templates from standard Indian tendencies and subjects such because the Indian Premier League and cricketers, Bollywood movies and different related imagery with witty captions in a number of regional Indian languages to interact with all kinds of audiences.
RVCJ Media created quite a few memes, each pictorial and video-based, sharing them at common intervals.
The marketing campaign started on 22nd April, main as much as the start of the Public Vacation Sale on 28th April making an attempt to maintain the model consciousness and viewers anticipation.
Meme templates from subjects akin to Indian Premier League, Bollywood movies with well-known Cricketers and celebrities using humour for the branded posts to make sure most engagement from the social media viewers have been used.
Marketing campaign movies akin to ‘Indians Throughout Sale’ have been created amongst others, plugging within the model message from Huge Bazaar.
Moreover, shorter video memes in different codecs akin to WhatsApp chats have been created in regional languages together with Tamil, Telugu, Kannada, and Bengali to succeed in out to a various and all inclusive viewers all throughout the nation.
The marketing campaign movie ‘Indians Throughout Sale’ carried out exceedingly effectively, racking up greater than 1.5M views on Fb and greater than 512Ok views on YouTube.
A number of memes have been created and posted on Fb with a view to promote and spotlight particular merchandise for Huge Bazaar. Total, a complete of 14 memes have been posted by the RVCJ Media that garnered a complete Attain of 1.59M with an Engagement Charge of 21.2%.
On Instagram, these memes garnered a Attain of two.5M individuals, and greater than 91Ok individuals on Twitter. Among the many 9 video memes, complete views of greater than 2.5M views on Fb, whereas via seven video memes posted on Instagram fetched over 1.2M views.