They are saying you’ll be able to’t predict the climate. Acquisitions are sometimes the identical manner. When you had instructed me yesterday, for example, that cute climate app Poncho was about be acquired and successfully shuttered by a direct-to-consumer beverage firm, I’d have instructed you that’s about as believable as a cat who’s additionally a meteorologist.
And but, right here we’re. Soiled Lemon, a high-end drink maker that sells merchandise by textual content message for ~$10 a pop, has bought the beloved app. The corporate confirmed the acquisition in a press release that comprises the next buzzwordy quote from CEO Zak Normandin: “This partnership advances our imaginative and prescient to construct a frictionless conversational platform by increasing our technological capabilities as a corporation.”
Properly, yeah, clearly.
Poncho was a bit extra straight ahead in describing what all of this implies for the destiny of the app. “It means no extra climate…forecasts,” reads the notice on the corporate’s entrance web page. “Obvi there’ll nonetheless be climate, duh lol. And I hope you consider me each time you have a look at it, except it’s nasty climate through which case pls consider a competitor climate service as a substitute.”
So far as what this implies for Poncho itself, the corporate’s CEO Sam Mandel shall be serving as an adviser for Soiled Lemon, and the remainder of the group shall be folded into its mum or dad firm. The staff will work to assist enhance the drink firm’s SMS-based gross sales mannequin.
Mandel tells Fast Company that the service finally wasn’t in a position to monetize its product, regardless of raising $2 million courtesy of an look on Planet of the Apps final yr. “We weren’t in a position to obtain crucial mass,” he says. “It’s been a problem […] to construct a product that was independently compelling.”
The identical, apparently, can’t be mentioned for Soiled Lemon’s dear beverage enterprise.