Monday , 19 November 2018

5 teaser campaigns that made product launches interesting! – Social Samosa

With Virat Kohli posing with chips in Too Yumm’s newest teaser marketing campaign, Social Samosa takes a have a look at among the launch campaigns the Indian social media area has seen in the previous couple of years.

Teaser campaigns have come a good distance from the times when the town confronted the dilemma of Who’s Balbir Pasha and does he have AIDs. Teaser campaigns have all the time discovered a spot within the advertising and marketing combine, nevertheless, the character of those campaigns have developed with the instances.

1. TooYumm’s #WhyChipsVirat

What occurs when you could have admired somebody, tried to emulate them and instantly they allow you to down? The same story was advised, when a couple of astonishing photos of Virat Kohli binging on a packet of chips had been doing the rounds on the web.

Twitterati didn’t take it too properly and the trolling started. The pictures acquired a variety of flak and a few even attributed the latest elimination of Royal Challengers from the league to Kohli’s unhealthy consuming habits.

This comes shut on the heels of, Virat resolving to lend his identify solely to these manufacturers which he himself makes use of and believes in. As per a TOI report, he refused to resume his contract with Pepsi, which resulted in April this yr, due to its affiliation with poor well being. Additional, he denied endorsing equity lotions, as a result of they relate one’s success with pores and skin tone. Now that Kohli was seen bingeing on chips got here throughout as a contrasting transfer.

Quickly, Virat cleared the air by tweeting an open letter to his followers. Virat defined that he would proceed to stay dedicated to his health regime. He promised that followers would have their solutions, throughout the first strategic time-out of the IPL match on Could 19, 2018.

Virat posted a video that offered solutions the query #WhyChipsVirat. He revealed that he has been bingeing on TooYumm multi-grain chips, that are baked and never fried.

The video acquired 2.9K retweets, 37Ok likes and almost 1000 replies.

Additionally Learn: Influencer Marketing takeaways from StayUncle

2. Shaadi.com’s Dowry Calculator

In line with the National Crime Records Bureau, the instances of reported dowry deaths in India in 2013 stood at 8083. Despite such a miserable state of affairs, what occurs when a widely known matrimonial website asks you to learn how a lot dowry you’re value?

Shaadi.com’s dowry calculator initially acquired large criticism for being insensitive.

On touchdown onto the micro-site, one was requested to enter their age, career, schooling, month-to-month wage and site, as standards for computing dowry. It goes on to ask whether or not you personal a automotive or a home.

After you could have offered the inputs, the slot machine calculator begins computing a quantity, disguised as a dowry quantity, solely to slap you later with a hard-hitting metric – Dowry deaths reported in India spanning the years 2001-2012. It ends with a call-to-action to make India a dowry free society.

3. Kahaani 2’s Needed Poster

Movie promotions acquired a brand new dimension, when Vidya Balan starrer Kahaani 2 floated a ‘Needed’ poster – looking out for Durga Rani Singh (Vidya Balan’s character within the stated film). The poster accuses the character of kidnapping and homicide and stitches within the film’s Fb web page hyperlink as a call-to-action.

Kahaani 2 additionally posted a teaser video on its Fb web page.

Durga Rani Singh | Wanted

Durga Rani Singh – needed for homicide & kidnapping. Have you ever seen her but? #Kahaani2 दुर्गा रानी सिंह – खून और अपहरण के लिए वांटेड | क्या आपने इस महिला को देखा है? #VidyaBalan Arjun Rampal #SujoyGhosh PEN India Ltd Jayantilal Gada

Posted by Kahaani 2 on Tuesday, 18 October 2016

Opposite to accepted follow in Bollywood, no bulletins had been made concerning the discharge of the movie’s teaser poster, with the intention to replicate the needed posters generally posted for lacking criminals.

The poster was later shared by Balan too, on her Instagram and Twitter handles.

4. Ola’s #PeekeMatChala

Remorse making a drunk name or sending a textual content that you just shouldn’t have final night time? And this time it was Ola, which was not solely drunk texting, but in addition drunk driving, per week earlier than New Yr’s eve in 2016.

It didn’t even spare Baba Sehgal and requested him to hit the fitness center.

‘Drunk’ Ola additionally wrote to Zomato, NetFlix and AIB.

Quickly after this gimmick, Ola demystified the confusion and revealed it’s tackle drunk driving. The video ends with a call-to-action to take pleasure in responsibly, and name for an Ola cab when drunk.

An extension of this marketing campaign stemmed from All India Bakchod’s Fb web page.

AIB: The 2017 song #PeekeMatChalaa

Do not drink and drive this new years eve coz 2017 goes to be wonderful. Here is AIB’s new video the place we make some predictions in regards to the new yr. // OlacabsDownload the sound observe right here https://goo.gl/2tu87v

Posted by All India Bakchod on Sunday, 25 December 2016

5. Havmor v/s Jim Jam

Twitter consumer Reggi Dsouza tweeted a picture of a purchasing basket internet hosting varied ice lotions and a pack of Britannia Jim Jam biscuits. Whereas the social media managers behind Havmor replied with a cheeky comment, Britannia responded with an equally tongue-in-cheek tweet. The host of this tweet thread advert simply kick-started a tweet-off between each manufacturers.

#HavmorVsJimJam quickly began trending and a web page for an upcoming Twitter conflict between the 2 manufacturers was additionally created. The construct up was later knowledgeable to be a teaser for Havmor’s upcoming Jim Jam falvour ice cream.

The teaser format works as a result of it’s constructed on the inspiration of a powerful emotion – curiosity.

In fact, it comes with a better price – threat. There’s a threat, that individuals won’t have interaction with all parts of the marketing campaign and half information is unquestionably harmful. Shaadi.com for example was uncovered to a pointy threat of being boycotted, for celebrating dowry. If one doesn’t land on to the calculator to see the attention message, they might unfold a variety of destructive banter and that may do extra hurt than good.

Teaser campaigns are more likely to be trolled, when individuals don’t take it too properly that they’ve been pranked on. Nevertheless, it generates a variety of traction within the course of and if we had been to consider ‘all publicity is nice publicity’, so manufacturers could not thoughts.

Essentially the most important pillar to such campaigns is a powerful and well timed follow-up technique, to demystify the curiosity that has been created. Failing to take action would imply that individuals proceed to make assumptions and this may finally end result into a web-based PR disaster. Manufacturers should additionally hold helpful a disaster administration communication technique helpful, when orchestrating such stunts.

Have you ever observed every other teaser advertising and marketing campaigns these days? Tell us within the feedback part or write to us at [email protected]

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